Growth hacking is a term that is misunderstood a lot these days. Many marketers and optimizers have been quoting their clients it in a different way. Well, what is a growth in terms of your business and how you can go ahead for its complete possession in your hands?
The term “Growth Hacker” was originally used by Sean Ellis in 2010 and since then it’s been used in multiple variants to showcase the skill and marketing qualifications. A marketer who believes in traditional ideology is mindful of his experience and knowledge in applied marketing techniques and can be useful in early startup life. In an early phase of a business startup, you don’t need to establish a fully functional marketing team as it requires a lot of business planning, cross checks and then multiple budgets set to create a smooth business flow. However, the budget sometimes gets over as planned due to mismanagement or lack of business analysis.
When do we talk about an existing business or a business that is on break even point to success or all set & going forward to the expansion, how one can plan and manage the campaign? A growth hacker is a marketer whose prime focus is on “Business Growth” only. Thus a growth hacker is no different than a marketer. A special type of marketer who is involved and informed about the effect on organizational growth for every single step he takes.
However, people will think it in another way i.e. the same growth goal is followed by the traditional marketers too or a traditional marketer is also driven by growth too. Here is a difference, and it’s in their approach. The Growth hacker is bound and focused on achieving a single goal that is set in his priority and he doesn't go for another until the first one is achieved.
Our thinking has changed in the age of Internet, we need to redefine the term “product” which is one of the P’s in marketing. Let’s grasp it- We used to say product to any goods that can be carried easily or physically but when we say “Software product” that changes its meaning entirely. Facebook is a product and it lets you share with your friends that can not be done in a concept of a physical product like clothing, cosmetics etc, CRM is a product, or IBM has a product then how can we define them in a tangible way?
They need to be thought in that way and hence we redefined the product or one of the P’s in marketing. A growth hacker is a person that is directly or indirectly responsible for expansion of a business using software or with a group of programmers. The word “Hacker” is used to show the latent potential of a marketer in order to achieve anything that is not easy and straightforward. And in other ways, a software hacker is one who will use every possible software method like tools, API’s, Database or channel to business growth.
The term “Growth Hacker” was originally used by Sean Ellis in 2010 and since then it’s been used in multiple variants to showcase the skill and marketing qualifications. A marketer who believes in traditional ideology is mindful of his experience and knowledge in applied marketing techniques and can be useful in early startup life. In an early phase of a business startup, you don’t need to establish a fully functional marketing team as it requires a lot of business planning, cross checks and then multiple budgets set to create a smooth business flow. However, the budget sometimes gets over as planned due to mismanagement or lack of business analysis.
When do we talk about an existing business or a business that is on break even point to success or all set & going forward to the expansion, how one can plan and manage the campaign? A growth hacker is a marketer whose prime focus is on “Business Growth” only. Thus a growth hacker is no different than a marketer. A special type of marketer who is involved and informed about the effect on organizational growth for every single step he takes.
However, people will think it in another way i.e. the same growth goal is followed by the traditional marketers too or a traditional marketer is also driven by growth too. Here is a difference, and it’s in their approach. The Growth hacker is bound and focused on achieving a single goal that is set in his priority and he doesn't go for another until the first one is achieved.
Our thinking has changed in the age of Internet, we need to redefine the term “product” which is one of the P’s in marketing. Let’s grasp it- We used to say product to any goods that can be carried easily or physically but when we say “Software product” that changes its meaning entirely. Facebook is a product and it lets you share with your friends that can not be done in a concept of a physical product like clothing, cosmetics etc, CRM is a product, or IBM has a product then how can we define them in a tangible way?
They need to be thought in that way and hence we redefined the product or one of the P’s in marketing. A growth hacker is a person that is directly or indirectly responsible for expansion of a business using software or with a group of programmers. The word “Hacker” is used to show the latent potential of a marketer in order to achieve anything that is not easy and straightforward. And in other ways, a software hacker is one who will use every possible software method like tools, API’s, Database or channel to business growth.
