Growth Hacking- A term that defines the Future of marketing!

Growth hacking is a term that is misunderstood a lot these days. Many marketers and optimizers have been quoting their clients it in a different way. Well, what is a growth in terms of your business and how you can go ahead for its complete possession in your hands?

The term “Growth Hacker” was originally used by Sean Ellis in 2010 and since then it’s been used in multiple variants to showcase the skill and marketing qualifications. A marketer who believes in traditional ideology is mindful of his experience and knowledge in applied marketing techniques and can be useful in early startup life. In an early phase of a business startup, you don’t need to establish a fully functional marketing team as it requires a lot of business planning, cross checks and then multiple budgets set to create a smooth business flow. However, the budget sometimes gets over as planned due to mismanagement or lack of business analysis.  

When do we talk about an existing business or a business that is on break even point to success or all set & going forward to the expansion, how one can plan and manage the campaign? A growth hacker is a marketer whose prime focus is on “Business Growth” only. Thus a growth hacker is no different than a marketer. A special type of marketer who is involved and informed about the effect on organizational growth for every single step he takes.

However, people will think it in another way i.e. the same growth goal is followed by the traditional marketers too or a traditional marketer is also driven by growth too. Here is a difference, and it’s in their approach. The Growth hacker is bound and focused on achieving a single goal that is set in his priority and he doesn't go for another until the first one is achieved. 

Our thinking has changed in the age of Internet, we need to redefine the term “product” which is one of the P’s in marketing. Let’s grasp it- We used to say product to any goods that can be carried easily or physically but when we say “Software product” that changes its meaning entirely. Facebook is a product and it lets you share with your friends that can not be done in a concept of a physical product like clothing, cosmetics etc, CRM is a product, or IBM has a product then how can we define them in a tangible way?

They need to be thought in that way and hence we redefined the product or one of the P’s in marketing. A growth hacker is a person that is directly or indirectly responsible for expansion of a business using software or with a group of programmers. The word “Hacker” is used to show the latent potential of a marketer in order to achieve anything that is not easy and straightforward. And in other ways, a software hacker is one who will use every possible software method like tools, API’s, Database or channel to business growth.

Brand & Reputation Management By John Pereless

Before we proceed, we should first understand the phenomenon on branding.  As in general saying we refer brand and that’s how make impact on any assets value proportion on rapid growth. The concept of marketing and branding are correlated and interconnected.  The fundamental point regarding sales promotion and effective market capturing leads to effective marketing strategy that business used while campaigning.

What is branding?   

 When we have an ideal combination on 3 P of marketing i.e. Product, Price and Promotion, then we can  manage a brand in a more effective and efficient way. Technically speaking, a brand name is one that don’t need to invest in marketing after it has created. We can have some examples Adidas, Nike, Fastrack etc! In short, perhaps the most important sense, a brand is a promise.  Your Brand is your promise to your client. It tells them what they'll expect from your merchandise and services, and it differentiates your providing from your competitors'. Your brand decide what you are, and what you want to be alike for your customers.

Social Media Branding and Strategies:



Your brand strategy is totally based on demography, your target users with proper age group deliverance i.e. how you manage, what you deliver, where you offer, when you start and to whom you plan on serving, interaction and delivering on your appropriate brand messages makes you progressive in social media brand management. When it comes to social media, you should work on your 3 P of marketing effectively. Social media offers you regional selection based campaign and you should not miss that opportunity i.e. you can have different sets of promotion for multiple geo locations and hence you can create your brand on social media by becoming native serving company.

How to create Brand for your product or Services?   .

As we already discussed that a brand is representing your promise or trust for the customers. if you set-up some benchmarks for your quality of product and services, you will be identified as a unique provider and then this will lead to a positive response from the outer world. You need to show the other users why you are unique and hence you create your Brand i.e. a unique identity among the existing masses. Now the question arise is that so many businesses are there into the market, why don’t each has a brand name? The guess is very easy: only a few cares about customers satisfaction and hence the reviews and ratings from the end users or customers for the services rendered to them. If they like, they will be a part of other referrals and if they unsatisfied, they will be a part of your quality assessment processes. In either case, you will lead! If a business gets this theory, that will be climbing on the hill, as simple as that!

How one can build brand using social media?

This is a very simple question but it’s answer is not that simple! Well, different marketers are asking for these services but entrepreneurs or small business owners hardly get success. The reason is: They don’t understand actually what branding is. Well, as per John Pereless Software and services, a perfect brand can be represented on social media using companies attentiveness. If you get a new customer, you should cheers him on social media by helping him if he gets any trouble or so. The time you spend in resolving his concern, the less time you will be spending in branding yourself. Every time a customer comes in, you must welcome him through social media shouting or mentioning him in a batch system so that he will be pleased to know that he has been taken care by your business! Sharing small piece of info can lead you in a successive steps of business growth. The point is very simple: Be ready and be alert to post something that has been adopted by the business or services.