Growth Hacking- A term that defines the Future of marketing!

Growth hacking is a term that is misunderstood a lot these days. Many marketers and optimizers have been quoting their clients it in a different way. Well, what is a growth in terms of your business and how you can go ahead for its complete possession in your hands?

The term “Growth Hacker” was originally used by Sean Ellis in 2010 and since then it’s been used in multiple variants to showcase the skill and marketing qualifications. A marketer who believes in traditional ideology is mindful of his experience and knowledge in applied marketing techniques and can be useful in early startup life. In an early phase of a business startup, you don’t need to establish a fully functional marketing team as it requires a lot of business planning, cross checks and then multiple budgets set to create a smooth business flow. However, the budget sometimes gets over as planned due to mismanagement or lack of business analysis.  

When do we talk about an existing business or a business that is on break even point to success or all set & going forward to the expansion, how one can plan and manage the campaign? A growth hacker is a marketer whose prime focus is on “Business Growth” only. Thus a growth hacker is no different than a marketer. A special type of marketer who is involved and informed about the effect on organizational growth for every single step he takes.

However, people will think it in another way i.e. the same growth goal is followed by the traditional marketers too or a traditional marketer is also driven by growth too. Here is a difference, and it’s in their approach. The Growth hacker is bound and focused on achieving a single goal that is set in his priority and he doesn't go for another until the first one is achieved. 

Our thinking has changed in the age of Internet, we need to redefine the term “product” which is one of the P’s in marketing. Let’s grasp it- We used to say product to any goods that can be carried easily or physically but when we say “Software product” that changes its meaning entirely. Facebook is a product and it lets you share with your friends that can not be done in a concept of a physical product like clothing, cosmetics etc, CRM is a product, or IBM has a product then how can we define them in a tangible way?

They need to be thought in that way and hence we redefined the product or one of the P’s in marketing. A growth hacker is a person that is directly or indirectly responsible for expansion of a business using software or with a group of programmers. The word “Hacker” is used to show the latent potential of a marketer in order to achieve anything that is not easy and straightforward. And in other ways, a software hacker is one who will use every possible software method like tools, API’s, Database or channel to business growth.

John Pereless Approach on Wordpress CMS- A Power Booster in Your Blogging

Before moving towards Wordpress, allow us to 1st perceive the fundamentals of CMS. A CMS [Content Management System] could be a in-built web site page developer that has facilities to the webmaster or web site administrator to form sites directly from back-end of the system with none code interaction or code redaction. thence a CMS could be a platform for net admin/master users to outline a page with none technical experience. This CMS is designed of any technology and it’s technology freelance for the top users.On the opposite hand we are able to say that the CMS could be a excellent example of object orientated programming paradigm’s information “Encapsulation”  property. One can't see the code however utilize it well so as to manage or produce a brand new page.

How CMS Works?

A content management system i.e. CMS works on each i.e. front in addition as back-end. after we click on any Action button, we have a tendency to cope with front whereas the processes those takes place upon clicking calls the information field attributes and that they square measure came within the sort of values during a string and managed well on presenting them live to tell the tale requested kind.

Identify the ability of Wordpress:

Wordpress has full options and complete practicality on managing a perfect CMS. Wordpress is used as a stand alone blogging platform in addition as web site management tool. the gorgeous a part of it’s usability is that the simple access in addition because the simplicity of interaction from back to front. Also, plenty of in-built plugins square measure able to install or integrate distinctive options in existing journal or web site. The title I used here is “Power of Wordpress CMS” and that’s abundantly established by the tiny business house owners in addition as bloggers.

John Pereless - How to utilize true power of the Wordpress CMS?

John pereless manages pereless code and he says most of the incoming net development needs square measure from the in-built Wordpress CMS as shoppers square measure preferring it plenty currently. the elemental cause behind it's it’s theme based mostly structure, simple installation, obtainable plugins for additional feature installation, in-built computer programme optimizers and more!

What is blog and How to do it?

Blogging: Being an author, It’s the easiest way to communicate with your readers,. being a business owner, the simplest form of expression on your services and updates! Being a company, blogging is to give relevant information about your brand, product or services to your potential customers. In short, blogging is an online information resource to keep your users updated all the time.  Anyone can have a blog on purchased domain or via available free blogging service providers. In today’s web 2.0 technologies and mobile world, a blogging is a must to streamline the business processes. Blogging will be nice fun all an equivalent and it's a perfect learning expertise for you if you are an author, a knowledge-freaky agency encompasses a heap to share on a subject or hobby, or you are simply keen to encourage individuals to check things in your way! This text is concentrated on serving to you to avoid the common mistakes several learner bloggers make; whereas you'll still stumble into them, a minimum of you will be additional aware and knowledge to correct your future approaches.

How Blogging Works?  Interesting part on blogging is to know how it works and how it’s useful for others? Well, a very simple and short example will concentrate on our point! Let’s say, I need an advice on home making! I go to Google and type “Beautiful home design ideas”! What will be come out in returns of that search? Obviously the niche property websites will be there to help me but as you know a professional website is build for doing business or offering services so how I will be assisted?

The point is very much important to understand that targeted users are always come on website to have better information resource and then they convert into real customers! In our case the property website will have a separate link for blog in it’s web page and we are redirected to that blog page from the original website! That’s how business work online. Hope you have caught the fish with right line :)

What can be blogged?

John Pereless As we discussed above, any informational content which is needed when we offer some sort of professional services or any advice which is required in providing any product line i.e. how to use, how to make, how to implement etc can easily be blogged in order to take it’s advantage in research or boosting-up your business leads. Once the targeted audience is on your website, he will be definitely browsing your offerings and then if he likes or interested further, will surely ask for a RFP or quote and hence better leads capturing! Also, you can build your list for email marketing if you offer some redirection for the specific post thus better follow--ups and offerings.

How blogging is different than writing an article?

This is a general question that arises in our mind on how we can differentiate article writing than a blogging. Well, an article can be written on any topic as our blog post does but the difference is in networking! A blog is written to manage and share in a network or community so that better engagement can be achieved through the same!

How blogging can be made effective?

Write a minimum of 5 major “pillar” articles. A pillar article is sometimes a tutorial vogue article aimed to show your audience one thing. usually they're longer than five hundred words and have various terribly sensible tips or recommendation. This segment you're presently reading may be thought of a pillar article since it's terribly sensible and a decent “how-to” lesson. This form of article has future attractiveness, stays current (it isn’t any news or time dependent) and offers real price and insight. The additional pillars you've got on your diary the higher. The website reputation can also be gained using a blog. The easiest way of doing things is to create a backlink to the relevant niche for the provided information. You can also be a good revenue generator.