Growth Hacking- A term that defines the Future of marketing!

Growth hacking is a term that is misunderstood a lot these days. Many marketers and optimizers have been quoting their clients it in a different way. Well, what is a growth in terms of your business and how you can go ahead for its complete possession in your hands?

The term “Growth Hacker” was originally used by Sean Ellis in 2010 and since then it’s been used in multiple variants to showcase the skill and marketing qualifications. A marketer who believes in traditional ideology is mindful of his experience and knowledge in applied marketing techniques and can be useful in early startup life. In an early phase of a business startup, you don’t need to establish a fully functional marketing team as it requires a lot of business planning, cross checks and then multiple budgets set to create a smooth business flow. However, the budget sometimes gets over as planned due to mismanagement or lack of business analysis.  

When do we talk about an existing business or a business that is on break even point to success or all set & going forward to the expansion, how one can plan and manage the campaign? A growth hacker is a marketer whose prime focus is on “Business Growth” only. Thus a growth hacker is no different than a marketer. A special type of marketer who is involved and informed about the effect on organizational growth for every single step he takes.

However, people will think it in another way i.e. the same growth goal is followed by the traditional marketers too or a traditional marketer is also driven by growth too. Here is a difference, and it’s in their approach. The Growth hacker is bound and focused on achieving a single goal that is set in his priority and he doesn't go for another until the first one is achieved. 

Our thinking has changed in the age of Internet, we need to redefine the term “product” which is one of the P’s in marketing. Let’s grasp it- We used to say product to any goods that can be carried easily or physically but when we say “Software product” that changes its meaning entirely. Facebook is a product and it lets you share with your friends that can not be done in a concept of a physical product like clothing, cosmetics etc, CRM is a product, or IBM has a product then how can we define them in a tangible way?

They need to be thought in that way and hence we redefined the product or one of the P’s in marketing. A growth hacker is a person that is directly or indirectly responsible for expansion of a business using software or with a group of programmers. The word “Hacker” is used to show the latent potential of a marketer in order to achieve anything that is not easy and straightforward. And in other ways, a software hacker is one who will use every possible software method like tools, API’s, Database or channel to business growth.

Know What Is A Landing Page And Why You Need It?

As the name itself suggests- A landing page is a page that you want to drive your website’s visitor on. A landing page is also called a lead capture page or sometimes it’s called a conversion form. Well, the idea is to drive your visitors to a platform from where they can reach their destinations through some lucrative perk or offerings to them. If you are a software vendor then you probably can offer them a free guide on software operations or some basic software/apps etc utilities to fulfill any need. If you are an author and writing an interesting novel or book, you should offer some discounts or basic free readings etc in order to generate further interest in your content. If you are a clothing or an eCommerce store, you could offer some coupons to meet better sales goals.

Did you notice above free offerings or things that generate more interest in your user's mind? Yes, you caught it in that way. You need to capture contacts of your users to make them your potential customers or clients. But again how you will do that? Yes, you need an entry page that can capture the details from the customers and the customers will fill it in exchange of their interest of getting some perk. Here comes the concept of a landing page and that is a must for all your marketing efforts.

Remember, your marketing starts from the base and the point where your website first appears in front of your business or potential users. Once you are done with a landing page, you need to have further collaboration for email marketing, social media marketing, search engine optimization and more! The latest marketing trend, let’s say growth hacking is also can be thought in that way. A typical growth hacking puts landing page concept into a nonconventional approach.

We will share some ideas and tips for creating an effective landing page:

• Once you finalize your goal for the page, you need to come forward with an absolute call to action. This is literally one of the most important parts of any landing page. Your CTA should be originally bound with your goal and should be aligned with everything else on your page i.e. from heading and body themed to images and overall layout. For ex. if you are a health coach, your images should be matched with page theme text and color scheme etc,
• Keep your design as simple as that. Your visitors should love it in order to go forward with you. 
• Content is the king and online marketing is the queen. Make it royal with this beauty in your mind.
• Be precise with the length of your page. Even nobody likes reading a never-ending text.
• If you think you should embed a video on your page, make sure it’s not taking a lot of time as you already requested email and contact info from them. 

And there are so many hidden benefits like website traffic, easy optimization for the keywords and more can only be revealed when you set-up one for your website.

If you need any assistance and setup help, Please comment here! I will be more happy to assist you to get your business succeed.