Michael Schvarczkopf - If You Could See the Pain I See

I usually love to research on new things and when it comes to integrative therapies or alternative treatment [Doesn't matter if it's Radix or so], I do love support and services from Michael Schvarczkopf who is the main Radix practitioner.  Michael is in my connection through BWS and he is being the best and one of the most knowledgeful personalities I ever connected. His thoughts and videos inspire me lot.

To know more about him, please go through his official website Michael Schvarczkopf 

Growth Hacking- A term that defines the Future of marketing!

Growth hacking is a term that is misunderstood a lot these days. Many marketers and optimizers have been quoting their clients it in a different way. Well, what is a growth in terms of your business and how you can go ahead for its complete possession in your hands?

The term “Growth Hacker” was originally used by Sean Ellis in 2010 and since then it’s been used in multiple variants to showcase the skill and marketing qualifications. A marketer who believes in traditional ideology is mindful of his experience and knowledge in applied marketing techniques and can be useful in early startup life. In an early phase of a business startup, you don’t need to establish a fully functional marketing team as it requires a lot of business planning, cross checks and then multiple budgets set to create a smooth business flow. However, the budget sometimes gets over as planned due to mismanagement or lack of business analysis.  

When do we talk about an existing business or a business that is on break even point to success or all set & going forward to the expansion, how one can plan and manage the campaign? A growth hacker is a marketer whose prime focus is on “Business Growth” only. Thus a growth hacker is no different than a marketer. A special type of marketer who is involved and informed about the effect on organizational growth for every single step he takes.

However, people will think it in another way i.e. the same growth goal is followed by the traditional marketers too or a traditional marketer is also driven by growth too. Here is a difference, and it’s in their approach. The Growth hacker is bound and focused on achieving a single goal that is set in his priority and he doesn't go for another until the first one is achieved. 

Our thinking has changed in the age of Internet, we need to redefine the term “product” which is one of the P’s in marketing. Let’s grasp it- We used to say product to any goods that can be carried easily or physically but when we say “Software product” that changes its meaning entirely. Facebook is a product and it lets you share with your friends that can not be done in a concept of a physical product like clothing, cosmetics etc, CRM is a product, or IBM has a product then how can we define them in a tangible way?

They need to be thought in that way and hence we redefined the product or one of the P’s in marketing. A growth hacker is a person that is directly or indirectly responsible for expansion of a business using software or with a group of programmers. The word “Hacker” is used to show the latent potential of a marketer in order to achieve anything that is not easy and straightforward. And in other ways, a software hacker is one who will use every possible software method like tools, API’s, Database or channel to business growth.

Know What Is A Landing Page And Why You Need It?

As the name itself suggests- A landing page is a page that you want to drive your website’s visitor on. A landing page is also called a lead capture page or sometimes it’s called a conversion form. Well, the idea is to drive your visitors to a platform from where they can reach their destinations through some lucrative perk or offerings to them. If you are a software vendor then you probably can offer them a free guide on software operations or some basic software/apps etc utilities to fulfill any need. If you are an author and writing an interesting novel or book, you should offer some discounts or basic free readings etc in order to generate further interest in your content. If you are a clothing or an eCommerce store, you could offer some coupons to meet better sales goals.

Did you notice above free offerings or things that generate more interest in your user's mind? Yes, you caught it in that way. You need to capture contacts of your users to make them your potential customers or clients. But again how you will do that? Yes, you need an entry page that can capture the details from the customers and the customers will fill it in exchange of their interest of getting some perk. Here comes the concept of a landing page and that is a must for all your marketing efforts.

Remember, your marketing starts from the base and the point where your website first appears in front of your business or potential users. Once you are done with a landing page, you need to have further collaboration for email marketing, social media marketing, search engine optimization and more! The latest marketing trend, let’s say growth hacking is also can be thought in that way. A typical growth hacking puts landing page concept into a nonconventional approach.

We will share some ideas and tips for creating an effective landing page:

• Once you finalize your goal for the page, you need to come forward with an absolute call to action. This is literally one of the most important parts of any landing page. Your CTA should be originally bound with your goal and should be aligned with everything else on your page i.e. from heading and body themed to images and overall layout. For ex. if you are a health coach, your images should be matched with page theme text and color scheme etc,
• Keep your design as simple as that. Your visitors should love it in order to go forward with you. 
• Content is the king and online marketing is the queen. Make it royal with this beauty in your mind.
• Be precise with the length of your page. Even nobody likes reading a never-ending text.
• If you think you should embed a video on your page, make sure it’s not taking a lot of time as you already requested email and contact info from them. 

And there are so many hidden benefits like website traffic, easy optimization for the keywords and more can only be revealed when you set-up one for your website.

If you need any assistance and setup help, Please comment here! I will be more happy to assist you to get your business succeed.

Communication for business success

Many people struggle to become successful in the field of their business and most of them achieve their goals too. The current trend of success simply defined by the outcome or business revenue or profit. Well, the idea is good but not the actual measurement of the business success. The fundamentals of success are people connecting with your business and happily returning to offer you the best they can. This offering can be anything in terms of business and great potential customer gesture including references, new contacts and recurring work on behalf of you in order to stay connected with you by all means.

The Internet is proved to be the greatest resource for me as I got connected with the most influencing people around the world and I have had a long term association with Mr. Joachim Riewesell who is really a great man and a great business coach. He transformed my life by the most useful resources he had. He taught me how to connect with people and how to serve them. People are everything. We talk with people, we laugh with people and we help each other in order to meet at a single point in this existing and everlasting universe.

I've been in connection with Mr. Riewesell from the past 3 years and he really offered his regular sessions through his academy and now I am getting the most fruits from his garden of success that is being irrigated via the ocean of communication for success. Mr. Riewesell is a business and sales coach in the technology. I wish you to have a connection with him through his website or social channel.

I am giving you his reference for all your business endeavor and communication needs & ideas on how to become successful in the field of business engineering.

Please check his recent series on communication for business success and improve your business strategically and in an organized way.  Click here to start your communication for success session now!

Amazing Tips for Hiring A Great Web Development Company

Web development is not a 1 or 2 days process and it’s not an easy task to find a right development team match overnight. A web development process is literally comprehensive and involves a lot of time in business analysis from the client end. If you are a business owner and think your business needs to be explored, branded and well reputed on the Internet, you should go ahead and find a skilled developer to handover him your thoughts. It’s really very easy to search for a good developer on the Internet but it requires proper screening to finalize the right provider. We will provide you some tips and ideas to make it easy and speed-up your developer’s selection process.






1. Identify your need: It’s very important to understand your actual needs thus know if you need a “business website” or a “mobile application”. The business website is a superset of your products/services or offerings while the mobile app is a subset of it. Mobile app is a utility to simplify and streamline your business processes for your clients in terms of time, money and accessibility.

2. Business logic and plan: If you have explained your business logic to developers or their sales managers, they should be able to draw a complete workflow and stakeholders associated with it. This will give you an idea of mutual understanding & additional information required to achieve the desired goal.

3. Interview the developer: Don’t ask for trivia queries like: Who created PHP and year of release etc as you can not judge the smartness of any person based on such useless questions. Instead you should go for some meaningful questions like:

(a) How do you handle conflicts in a web application when different people are editing the similar data?

(b) What sort of design patterns [They can speed-up the development processes] have you used, and in what circumstances? Remember, reusing an existing design pattern can help you reduce the coding time and effort.

(c) Ask for differences between object-oriented design and component-based design?

4. Ask for Portfolio: A portfolio is an asset to any reputed web development company. You can ask them to have references of the clients work they have done so far and it will add values to your selection if they already performed the similar job before. It will help and speed-up the job and hence it will save time and money.

5. Pricing and Estimation: If they have offered you the best competitive price for the services you need, you should accept it. Make sure you clarify on deadline & finalize the deliverable before commencement.

6. Check for availability and backup resource: Developers availability via email or through VoIP is a must these days. There should be a full time availability of power and Internet backups to expedite the development process as many times project delays due to resource failure.

7. Ask for Content and Marketing: In our real life, we prefer to do one stop shopping. Think it in that way, if your web development company is also offering you the post development facilities like web hosting services, SEO, content & marketing. Check with them if they can promote, optimize and write content for you.

Additionally, you can have an NDA signed and intellectual property rights to keep your work safe and secure in your hands. If these steps are followed well, you should get your website or any software developed on time and within budget. Sometimes, the clients change their provider or vendor frequently because they are either not clear with the requirements or the developer delays the project. Make sure your project is managed through PMS so that you could have a cross-check on what’s been done and what will be done next.

Courtesy: Blaster Web Services ;